Turn promising hardware into must-have tools that customers immediately understand and trust.

I help growing hardware companies de-risk commercialization with clear product positioning, customer-validated messaging, and scalable go-to-market strategy.

Former Senior Product Marketing Manager at Formlabs. Experienced with complex physical products, technical buyers, and rapid growth companies.

What I Do

I specialize in work that reduces risk and builds momentum for early-stage companies building physical products.

Communicating the value of novel technologies to skeptical buyers
Arming founders and sales teams with consistent, compelling messaging
Defining the ideal customer profile for new products
Framing early traction in ways customers and investors trust
Evaluating what customers are actually willing to pay, not just what they say

This work cuts through the noise so teams move faster, customers feel confident buying, and investors understand why the business works.

Who I Work With

I work with B2B hardware and manufacturing startups, from Seed to Series B, who have a promising product and real customer interest, but:

People don’t understand the product without a demo
Messaging changes depending on who’s pitching
Leads are interested but not converting
Incremental wins feel significant but are hard to explain
Pricing is guesswork or risks leaving money on the table

This work is not typically a good fit for consumer products or teams still in product prototyping.

I am available for work remotely and in-person within commuting distance of Boston, MA.

How I Work

Each engagement addresses your unique position and leaves your team more capable than before. These options are a starting point from which we build out a tailored plan together.

OUTCOME

DURATION

EXAMPLE DELIVERABLES

TYPICAL STAGE

Product Messaging & Positioning

Seed to early Series A

Ideal customer profiles
Core product positioning
Demo pitch and pitch deck
Objection‑handling guide

4-6 weeks

Anyone can communicate your product’s value in under a minute, and pitching becomes consistent instead of improvised.

Pricing & Packaging

Seed to Series B

Competitive pricing analysis
Customer willingness‑to‑pay
Packaging recommendations
Pricing objection handling

8-10 weeks

Pricing maximizes revenue without slowing deals.

Segmentation for Growth & Diversification

Series B to C

Win/loss analysis
Customer segments & prioritization
Assets tailored to each priority segment

6-12 weeks

Tailored messaging improves lead conversion and time to close, and internal teams are aligned on priority customers.

Fractional Product Marketing

For teams that need ongoing support, I work fractionally as a senior product marketing partner (typically 1-2 days per week).

This is a fit when you need:

Ongoing market intelligence
Long-term planning and strategy
An experienced marketing voice without a full‑time hire

About Me

I spent nine years at Formlabs, helping grow the company from Series A to nearly 1,000 employees—working hands‑on with hardware, materials, software, manufacturing, sales, and channel partners.

I have extensive experience with product launches, pricing, and market intelligence across multiple markets, including manufacturing, aerospace, and education.

I understand how physical products are built and sold.

I love to dive into new technologies, how they work, and why they are important.

I prioritize relentlessly and focus on what matters.

Let's Talk

If you’re building physical products and want clearer positioning, value-based pricing, or a stronger story for customers and investors, let’s talk.

Find me on LinkedIn, or reach me through this form: